30
Apr

Are Varicose Veins Dangerous? Five Facts You Should Know

Think back to when you were a kid, and the entire family got together for a barbecue or another type of celebration. Though you hate to admit it, you always saw at least one family member with varicose veins and maybe thought, “Are varicose veins dangerous?” You may have even thought about whether there was a level of discomfort or maybe some social trepidation because these varicose veins were unsightly.

In either case, adulthood certainly has brought on a bit more thought on the subject of varicose veins because you or someone you know may be dealing with them on a day-to-day basis. What’s more, you may not have even thought much about them except for the fact that maybe they’re a little embarrassing to show. It may interest you to know that there may be a little more to the dangerous part than you once thought.

Here are five facts about varicose veins you need to know:

Don’t Ignore Them – Our bodies are wonderful barometers for things that aren’t quite right. Their presence means that there may be something that’s a little “off”.

Sign of Something Bigger – If you still feel confident that all is well & there’s no need to talk to your doctor, you may be interested in knowing that some of the issues that could be brewing are blood clots, inflammation, and leg ulcers.

They’re Not Always Visible – Even though we might be on the lookout for the appearance of these veins, you might not know that they’re not always visible. They may be there, or at least the issues with them are present. However, if you feel heaviness or pain & swelling, you might be seeing the signs of something worth checking out.

Age Isn’t A “Thing” with Them – Since they aren’t always visible, you should know that if you are aware of a family history of them, you need to ask about them. Experts in the medical field want you to know that it’s primarily a genetic issue.

It’s Not A Female Issue – We often associate this issue as something that only affects women, and this is simply not the case. While numbers may show a higher incidence of women dealing with varicose veins, men are very susceptible to getting them & dealing with the serious fallout that can come with the territory.

Medical professionals won’t fault you if you’re still asking yourself, “Are varicose veins dangerous?” In fact, many of them will praise you for being a bit proactive about them simply because their appearance can be a sign of something much bigger and more menacing. You owe it to yourself and those you love the most to ask you doctor if your varicose veins are something to worry about and what options you have regarding them.

27
Apr

Face to Face in a Fair Game

Pretty 24 is a new cream on the block. Its advertisement takes a potshot at various narratives associated with fairness advertising in India; however, its communication is silent on the benefits of the product. The angry (or upset) young women vent their ire as they feel betrayed by the hordes of Fairness creams in the market. The advertisement ends with a product shot, claiming it as a cream for every skin tone. The brand targets women between 20 and 35 years of age, as reported in livemint.

Pretty good

The fairness cream market in India is fairly mature. From general purpose Fairness creams to Men’s Fairness creams to dark spots reduction fairness creams to winter fairness creams; every conceivable sub-category promise has been exploited to grow the market, which is reportedly around INR 4500 crore, and growing! In such a scenario, category creation by careful segmentation holds the key to success for a new entrant in a crowded shelf as the `Anti’ position puts the new entrant in direct competition vis-à-vis the rest. Also, the ability to leverage existing distribution network adds to the muscle mass so critical for success. On all these counts, Pretty 24 sits pretty.

The dark side

Is Pretty 24 a little late? Is it being built on a carefully chosen plank or hunch? Or, is it a manifestation of confusion at the Marketer’s end? Is it an idea whose time peaked some 10, 15, 20 years ago?

In India, the pride factor in one’s `own’ complexion has already gained ground; especially with girls-next-door winning the titles such as Ms India, Supermodel, etc. And to the buyer of very premium international brands, complexion has never been an issue. Over the years, most of the fairness cream brands have formulations that offer benefits beyond mild-bleaching to include skin moisturization at the very least.

For the Fair’y Tales inspired buyers in Tier II and III, semi-urban centres; it is still `Fairness’ all the way to success. So who is the brand Pretty 24 targeting? And what’s the `reason to buy’, it is offering to the consumers (unless subsequent campaign reveals it).

The leader in the `Fairness’ category i.e. Fair & Lovely has long gone beyond `Fairness’ to `Confidence’ and `Success’. There is more to the Brand Fair & Lovely as evident in the tales chronicled in the Fair & Lovely Foundation brochure done by this author. The foundation is doing yeoman service to nurture aspiring, young talented women.

It remains to be seen how the new entrant will affect it. Is Pretty 24 an attempt to cut an instant slice of fairness cream market in India? At mere 1% share translates into INR 40-50 crore!

In all fairness

Pretty 24 has to its credit of being not just another offering. It takes immense guts to experiment, to be different. The communication and the proposition make one take cognizance of the brand. But will it make a dent? For a brand’s salience eventually is connect with (benefit offered to) the consumers; and not mere attempts at evoking resentment against other brands.